Digital Transformation - WebVine

Digital Transformation impacts the whole organisation: from sales to customer experience, from analytics to mobility and process control. WebVine enables organisations to transform internal processes and systems to create a robust platform for external success.

A Framework for Digital Transformation

Continuing to do things the way we’ve always done them is unsustainable, regardless of industry or size. To remain competitive, organisations must ensure optimal platforms and processes.

It can be difficult to know where to start, which is why we have developed a framework called the 6I’s of Digital Transformation. This proven methodology is the first step to successful transformation and gives you:

  1. Clarity around the benefits your initiatives will deliver
  2. Measurable ROI to demonstrate project value
  3. Objective evidence for the inclusion/exclusion of scope items
  4. A process to assess future enhancements

The Need for Digital Transformation

The benefits of Transformation are many, and the risks of failure are significant.
Streamlining and automating repetitive tasks enables people to focus on more strategic activities. A consulting firm builds several HR self-service workflows, freeing HR to create skill enhancement and culture-building strategies, rather than checking leave form approvals. A call centre automates the onboarding process, reducing the burden on IT and improving data security. A medical equipment importer implements a collaborative tool to allow salespeople to identify experts and get questions answered in real time.

information architecture

Risks of no action:

  • Financial loss due to wasted time
  • Negative customer experience
  • Errors due to poor information management
  • Risk of disruption by industry newcomers
  • Loss of morale and high turnover, particularly among younger staff
  • Shadow IT

“Millennials expect the technologies that empower their personal lives to also drive communication and innovation in the workplace. 59% said that an employer’s provision of state-of-the art technology was important to them when considering a job, but they habitually use workplace technology alongside their own. Over half of those questioned routinely make use of their own technology at work, and 78% said that access to the technology they like to use makes them more effective at work.”

Workforce of the future

Leading Digital Transformation

Navigating digital change requires a vision of how to transform your company for a digital world. It is a challenging combination of broad strategic goals and deep system understanding that cannot often be found within one individual, or even one department.

Most companies focus on technology as the end solution, particularly when the IT department have simply been given a problem and asked to solve it. When these implementations fail it is not because the systems didn’t work, but because people didn’t use them.  Technology-led solutions are not the answer – Digital Transformation must be led by business needs and user problems.

Unfortunately, ‘leading with business-driven solutions’ is easier said than done. It's best to approach Digital Transformation from a holistic perspective, rather than a departmental one. Often however, budget is not allocated this way with Marketing for example receiving greater discretionary budget than Customer Service and differences of opinion between disciplines on how best to proceed.

Having a standard approach to Digital Transformation across your organisation will drive greater benefit, and this must be led from the very top. Without strong C-Suite leadership, your Digital Transformation project can be badly designed, inconsistently implemented and poorly adopted.

Transforming with a Digital Workplace

Once you have identified opportunities for better information sharing, collaboration and process automation, it makes sense to give staff one destination to access their new and improved workplace systems.
A Digital Workplace is a platform where you can perform work, collaborate with colleagues, access the information you need to do your job and find out what’s going on within the organisation. It should be the central core of your Digital Transformation project, helping people find and connect with colleagues to get things done and pointing users to the tools for the job.

A Digital Workplace should contain the following:

  • The Intranet
    • News & Announcements
    • Staff directory & Organisational chart
    • Media library
    • Blogs
    • Employment opportunities
    • Knowledge base
    • Policies, procedures, templates, guides and other key documents
    • Projects hub

…and potentially more

  • Collaboration tools like Microsoft Yammer, Microsoft Groups, Microsoft Teams, Slack or Confluence
  • Web-based business communication tools, e.g. Skype
  • Task management systems, e.g. Microsoft Planner, Trello or Asana
  • Documents accessible from a browser
  • Reporting & dashboards


Start your journey with the best possible information by reading the new best seller Digital Transformation from the Inside Out. Containing an introduction to Digital Transformation, why it’s imperative that we change and what exactly needs to be done, this guidebook to the modern organisational landscape will take you through the planning, design and implementation of your organisation’s transformation. You’ll learn how to use the 6’I’s to prioritise the most effective changes as well as the nine pillars of any successful transformation project.

Get your free 3-chapter extract now.