We find that companies want to skip this step either due to limited knowledge or limited budget. If the budget is the problem, then you need to hazard a best guess. But getting a small sample of input is better than none at all. It may change your end result substantially.
Social Intranets are the current buzz, but we find that without a level of good IA, people get confused. It’s like taking all the signposts away, you need to leave the main ones at least.
Good Information Architecture results in
- People finding what they need easily
- The site owners being able to guide people in the direction they want to lead them e.g. to take an action such as subscribing to an email list
- A clear hierarchy of information
- Content owners being known
- A site that’s easy to update – SharePoint authors know where to put content